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The development of underwear industry
- Apr 17, 2018 -

Successfully running a lingerie shop is far more difficult than running a women's clothing store. Lingerie shops require more knowledgeable products and the inventory needs to be mastered well. (For example, clothing is usually only a few yards of S, M, L, etc. As long as the shop style is special, it can easily attract consumers, while the underwear is divided into A, B, C, D cups, while there are 70, 75, 80, 85 and other different sizes, the color of at least 3 As a result, the product of the same section number has at least 50 different specification products to choose from), otherwise, painstakingly operating for one or two years becomes a large accumulation of goods. I will be summarizing the experiences of the "S" city's self-operated "Carrie poetry" lingerie franchise store for more than one year to feed the readers and would like to grow together!


I. Understand the development prospects of underwear and the classification of underwear brand The development of the underwear industry, however, is a fast-growing and promising industry. Compared with ready-to-wear clothes, it is more profitable, has a lower threshold, and has a lower risk. Less industry, the current market is divided into three categories of brands: first-tier, second-tier, third-tier brands: first-line brands: that is, high-end brands, retail prices are higher, higher joining conditions, the first batch of purchase and joining fee of about 100,000. The mainstream price of products is between 100-300, which is suitable for large and medium-sized cities with higher consumption levels. The well-known brands are: An Lifang, Dai Anfen, Mani Fen, and Diana.


Second-tier brands: mid-range brands, product positioning is between 50-150, the mainstream price of Chinese chest is between 70-90, the first batch of purchase and joining fee of about 30,000. Suitable for a wide range of more well-known brands are: Carrie poetry, Aoli, Meisi, Hong Zi situation, Xia Yi Fang, Cai Ting and so on.


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